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updatedAt: 2026-09-16T07:17:44.000Z
agentTools:
projectIndex: https://docs.enterprise.appier.com/llms.txt
---
# Increase followers on social media channels
## Background
Social media marketing is a crucial and rapidly evolving marketing strategy, but gaining new followers can be costly. To address this challenge, many brands are turning to innovative member-get-member (MGM) campaigns. By incentivizing existing followers to invite friends and family to join, brands boost efficiency and ensure the quality of their new followers.
### Objective
How can I increase followers through member-get-member campaigns on social media channels?
### Challenges
* Acquiring and converting completely new users into followers can be a costly endeavor
* Creating MGM (member-get-member) rules and manually validating them is time-consuming
***
## Appier's solution
> đź‘Ť Supported channels
>
> This solution is available for the following channels:
>
> * LINE
> * Messenger
* **Product**: BotBonnie
* **Feature**: MGM (member-get-member) kit
* BotBonnie's ready-to-use MGM kit allows you to create an MGM campaign in minutes. With just a few simple steps, you can easily set up message content and target settings without coding—and BotBonnie automatically tracks campaign performance for you.
* **Strengths**:
* Pre-built modules that require no coding.
* Automated validation of MGM results, reducing the need for manual intervention.
* Convenient performance tracking facilitated by a real-time updated dashboard.
***
## Setup guide
### 1. Add the MGM kit
From the navigation sidebar, go to **Flows**, then click **Advanced kits** and select **MGM** from the dropdown menu.
### 2. Edit the invitation message
Open the module connected to **Inviter start** and customize the message to suit your campaign and audience—this message should encourage recipients to become new followers or members.
### 3. Configure the MGM kit settings
> đź‘Ť Tip
>
> For detailed instructions on configuring MGM kit settings, see the [MGM Kit guide](https://docs.botbonnie.appier.com/docs/mgm-kit#mgm-kit-setup).
In the MGM kit subflow, click **Invite Friends** to configure the following MGM kit settings:
* [Basic information](#basic-information)
* [Sharing options](#sharing-options)
* [Referral target](#referral-target)
* [Referral rankings](#referral-rankings) (optional)
#### Basic information
Add basic information such as a name and campaign's start and end time.
#### Sharing options
Set how you want invitations to be shared, via LINE or via Messenger.
#### Referral target
Enable the **Set the referral target** if you want to reward inviters only after they have successfully referred a specific number of invitees.
#### Referral rankings (optional)
Enable the **Show rankings** to display participants ranked by the number of referrals.
### 4. View the kit's performance
> đź‘Ť Tip
>
> For more details about the performance metrics included in the report, see the [MGM Kit guide](https://docs.botbonnie.appier.com/docs/mgm-kit#performance-report).
From the navigation sidebar, go to **Analytics > Kit report** and click the eye icon to view the performance report of the MGM kit.