Journey Performance and Analytics
After a journey has started running, you can see the performance and analytics of the journey map. Refer to the sections below.
How users flow through the journey
Campaign performance of the message node
Overall performance of the journey map
Journey overview
You can click the journey to see how the users move through the journey under the Journey Overview tab.
Under the nodes, the following metrics are available:
- Entered: The number of users who met the trigger condition and started the journey by entering the entry node. Re-entered users are counted each time they enter.
- Arrived: The number of users who arrived at this node. In message nodes, this is the number of users the system has tried to send the message to. To see the actual sent, views, delivered, and clicked metrics, open the message node and see the Performance tab instead.
- Moved forward to: The number of users who have moved on to the next node. If there are multiple paths after this node, you can click the expand arrow to see the user counts for each path. In message nodes, if the user interaction (e.g. a click) happens after the timeout period has passed, the user will still remain in the no interaction path (e.g. not clicked path).
- On hold: The number of users who are on hold at this node for a fixed duration or until a time slot.
- Wait for response: The number of users who are kept at the message node until they interact with the message or until timeout.
- Exited journey: The number of users who exited the journey at this node. Click the expand arrow to see the following numbers:
- Exit rule met: The number of users who exited the journey by completing the exit event specified in the exit rule.
- Dropped: The number of users who exited the journey because they were not reachable in the channel. For example, users who entered the email message path in the journey but do not have a valid email address.
- Complete: The number of users who completed and exited the journey because they reached an exit node in the flow.
Node details
Open each node to see the following tabs.
- Node overview: Shows the summary of the node conditions or message content.
- Node stats: Shows the number of users who arrived at the node, moved forward to the next node, are currently being held at the node, and exited the journey while they are at the node.
- Performance: Only available for message nodes. Shows the delivery status and campaign performance data.
Journey analytics
Open the journey and click the Journey analytics tab.
Journey map list
In the Journey Map list, you can see the following performance metrics of the journeys.
- Entered: The number of users who met the trigger condition and started the journey. Re-entered users are counted each time they enter.
- Goal conversion: The number of goal events completed by users who entered the journey.
- Conversion rate: This is calculated by (Goal conversions / Entered) x 100%.
- Exit rule met: The number of users who exited the journey by completing the exit event specified in the exit rule.
- Completed: The number of users who finished the journey after reaching the last node of a path, excluding the not-reachable paths.
- Dropped: The number of users who exited the journey because they were not reachable in the channel. For example, users who entered the email message path in the journey but do not have a valid email address.
FAQ
See FAQs related to analytics and performance here.
Updated 2 months ago