Message Node

Overview

Message nodes allow you to reach out to users across all your integrated channels. Depending on the channel you select, you can either add a creative or a chatbot flow module.

Adding a message node
Set the split criteria

Adding a message node

Click on any + icon that appears between and after nodes, then click Channels, and select the channel you'd like to use to send the message.

Next, enter a node name and set up the creatives or flow modules, depending on whether you selected a message node for an AIQUA channel or BotBonnie channel.

Message node: AIQUA channel

If you add a message node for an AIQUA channel, you'll see a button to add a creative.

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To learn more about each creative and its settings, refer to the table of creative types.

For app push channels (Android and iOS), you also have the option to use advanced templates. To view the available advanced templates, select Use advanced Android template or Use advanced iOS template.

Message node: BotBonnie channel

If you add a message node for a BotBonnie channel, you'll see a button to add a flow module.

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To learn more about creating modules, see Modules and Messages.

Using dynamic content in message node

Dynamic content in message nodes enables you to create personalized interactions by customizing messages based on available user data. To insert personalized content, click the {⋯} icon in supported creative fields.

Supported channels and data sources

Data availability depends on the source of the channel's dynamic content. Refer to the tables below for data sources supported in AIQUA and BotBonnie channels.

AIQUA channel

The following table shows which data types are supported for each campaign type in AIQUA channels.

AIQUA	Attributes & events	Recommendation	Feed Trigger
Push	Yes	Yes	No
SMS	Yes	Yes	No
Email	Yes	Yes	No
In-web	No	No	No
In-app	No	No	No

BotBonnie channel

The following table shows which data types are supported for each campaign type in BotBonnie channels. Only data collected through BotBonnie is available for dynamic content in BotBonnie channels.

BotBonnie	Attributes & events	Recommendation	Feed Trigger
LINE	Yes	No	No
Viber	Yes	No	No
Zalo	Yes	No	No
Whatsapp	Yes	No	No
WebChat	Yes	No	No
Kakao	No	No	No

For all BotBonnie channels, you can use these data types:

User demographics collected through BotBonnie.
Custom parameters created in BotBonnie.
User events, including:
- Cart items (from product_added_to_cart events)
- Browsed items (from product_viewed events)
- Purchased items (from product_purchased events)

Set the split criteria

Users who receive the message will be split into two paths depending on whether the message was sent, delivered, clicked, or opened. You can click the dropdown menu to change the split criteria.