Journey Settings

After designing the map by adding journey nodes, click Next to configure the following journey settings:

Journey schedule
Journey re-entry
Frequency cap
Campaign attribution settings

Journey schedule

Under Journey schedule, set the start and end time of the journey.

Journey re-entry

Under Journey re-entry, select a re-entry rule.

Users can enter this journey only once: Once users exit, they won't re-enter this journey.
Users can re-enter this journey up to X times after exiting: Enter the maximum number of re-entries and set a minimum interval between each entry.
Users can re-enter this journey any number of times after exiting: Users can re-enter this journey an unlimited number of times during the journey's schedule. Set a minimum interval between entries.

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Note

When users are allowed to re-enter the journey, set an appropriate entry interval to avoid sending too many messages to users.

If you change the re-entry rule on an active journey, it won't affect users who've already exceeded the new limits.

Frequency cap

Under Frequency cap, enable Bypass account-level frequency cap settings to ignore the delivery limit and minimum interval configured in Frequency cap for this journey.

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Note

Frequency cap can also be bypassed on individual message nodes in your journey. When enabled at the journey-level, the journey setting overrides the bypass settings on individual nodes.

Journey-level bypass rules apply to AIQUA channels only and have no effect on message nodes that use BotBonnie-connected channels, including LINE.

Campaign attribution settings

Under Campaign attribution settings, select an attribution model and configure the attribution window to define how conversion credit gets assigned to your journey.

Setting	Description
Attribution model	Select how the system credits conversions to clicks or views. • Auto-selected: Automatically applies an attribution model based on the sending channel. For in-web, in-app, and WebChat campaigns, the system credits the Click or, if no click data is available, the View. For all other channels, the system credits the Last-click or, if no click data is available, the Last-view. • Last-click: Credits the conversion to the journey a user last clicked within the attribution window. • Last-view: Credits the conversion to the final journey message a user viewed within the attribution window.
Attribution window	Define how long after a click or view a conversion can be attributed to the journey. You can set a window from 30 minutes to 30 days. To learn more about how conversion windows are calculated, see Understanding attribution windows.

Setting

Description

Attribution model

Select how the system credits conversions to clicks or views.

• Auto-selected: Automatically applies an attribution model based on the sending channel. For in-web, in-app, and WebChat campaigns, the system credits the Click or, if no click data is available, the View. For all other channels, the system credits the Last-click or, if no click data is available, the Last-view.
• Last-click: Credits the conversion to the journey a user last clicked within the attribution window.
• Last-view: Credits the conversion to the final journey message a user viewed within the attribution window.

Attribution window

Define how long after a click or view a conversion can be attributed to the journey. You can set a window from 30 minutes to 30 days. To learn more about how conversion windows are calculated, see Understanding attribution windows.