Brand Profile
Define your brand's essential information for Appier AI Agent.
Set the Brand details and Target audiences Appier AI Agent uses to generate accurate content. Choose how to set up:
- Set manually: Select from predefined options or enter descriptions directly to define each field yourself.
- Generate brand profile: Provide up to three website URLs. Appier AI Agent analyzes them to generate your brand details and target audiences.
Brand details
Use the AI tool icon to generate one, or enter the brand details below to provide Appier AI Agent with brand context.
| Detail | Description |
|---|---|
| Brand name | Enter your brand's name. |
| Brand website URL | Enter your brand's website. |
| Country | Select a country. |
| Industry | Select your industry. |
| Sales channels | Select your online and offline sales channels. |
| Brand description | Describe what your brand offers so Appier AI Agent has more context. |
| Value proposition | Describe how your value proposition differentiates your brand. |
Target audiences
Use Target audiences to help Appier AI Agent tailor strategies and proposals to your audiences. Add up to 10 target audiences and describe their lifestyles and behaviors.
When you generate the brand profile with AI, Appier AI Agent creates audience profiles from the materials you provide. You can refine these audiences or add new ones:
- Select an audience card to refine the generated name or description.
- Click + Add target audience to manually enter a new audience name and description. AI generation isn't supported in this dialog.
