Brand Voice

Set the tone and style your brand uses to keep every AI-generated message on-brand. Choose how to set up:

• Analyze marketing content: Paste content from existing marketing materials, such as blog posts or support messages, to help Appier AI Agent identify your tone and style.
• Set manually: Describe how your brand sounds and the writing style you want Appier AI Agent to use.
• Generate brand voice: Provide up to three website URLs. Appier AI Agent draws your tone and style from your existing site.

Voice dimensions

Your brand voice has two independent dimensions:

• Tone: How your brand sounds, such as friendly, professional, or playful.
• Style: How your brand writes, including sentence length, rhythm, and word choice.

Preview before saving

Click Generate preview to review sample messages, then fine-tune your tone and style until it feels right.